On June 19, 2020, The Singapore Government implemented a 10:30PM alcohol ban sale in retail shops and public places as a COVID-19 pandemic restriction measure. This mandate negatively affected all alcohol sales, especially the beer category (which Tiger Beer is part of) as the segment experienced a sales decline in modern trade by 30% as the alcohol ban lingered on.

After 2 long years of alcohol ban past 22:30 in Singapore, the restrictions were suddenly finally lifted.So, we made sure everyone celebrated with the right beer.