Where people go isn’t always a geographic destination but an intangible, emotional one. 

When Korean Air, lands an aircraft in Seoul with 288 guests on board,
they have really landed in 288 completely different and highly unique destinations.

We call them “anywhere”s. That’s how Anywhere is Possible was born.

That thought guided Korean Air through a full rebrand, with big ambitions to shift from an iconic Asian airline to a truly global carrier. From pitch to a major global rebrand launch.